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Alternative Methods for Audience Targeting

For over a decade, we’ve been refining our online audience targeting methods, and just when we think we have our strategies down pat, Google throws another big change in our direction. And this vicious cycle goes on. The consumers’ behavior is also changing. Today they aren’t just looking for products and services; they’re also searching for businesses they can trust with their data. This has made it difficult for businesses to target the right audience due to privacy regulations. In fact, by the latter part of 2023, Google will cease supporting third-party cookies due to how......

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SEO 101 – Why You’re Not Ranking on Google

If you want to market your business, you need to ensure that new customers can find you quickly and easily. Search engines like Google are precious because they can connect you with potential leads. However, are you ranking high enough to get noticed? If not, you may need to adjust your SEO strategy. Complete Guide to SEO: All You Need to Know Fortunately, we can help with this ultimate guide to SEO. Here’s everything you need to know. What is SEO? Search engine optimization means optimizing your website and landing pages to rank as highly as......

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Why is Google Showing H1 as Title in SERP?

When it comes to search engine optimization, no detail is too small. Everything from your title tags to anchor text matters, which is why you need to stay vigilant for any changes. Unfortunately, Google can adjust its algorithm on a whim without any warning or notice. One of the most recent changes is using H1 header tags instead of your title tags in search results. While this is a relatively minor detail, it can affect your ranking, so you need to be prepared. So, we will show you how to ensure that your title tag gets......

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