SEM and SEO may appear similar, but they are actually quite different. People with experience in both will tell you that they are like comparing apples to oranges. While both deal with improving a website’s visibility in search engine results pages (SERPs), they serve distinct purposes. Let’s explore what SEM and SEO entail and explore whether SEM can help you with SEO. What is SEM? SEM stands for Search Engine Marketing. SEM is like a sprinter fueled by adrenaline, combining paid advertising like Google Ads with strategic organic efforts. It involves strategies aimed at enhancing a......

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