For over a decade, we’ve been refining our online audience targeting methods, and just when we think we have our strategies down pat, Google throws another big change in our direction. And this vicious cycle goes on. The consumers’ behavior is also changing. Today they aren’t just looking for products and services; they’re also searching for businesses they can trust with their data. This has made it difficult for businesses to target the right audience due to privacy regulations. In fact, by the latter part of 2023, Google will cease supporting third-party cookies due to how......

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