2024 Search Engine Optimization Checklist

Search Engine Optimization (SEO) goes beyond just using keywords and key phrases. It encompasses local identifiers, keyword saturation rate, website’s interlinking structure, and other crucial components. If you want to give your website maximum online presence in 2024, then here’s a complete SEO checklist that can help you achieve that goal.
This checklist will assist you in enhancing your online presence with relevant SEO practices.

Today traditional desktop computers are used mostly for professional work, but it’s the smartphone users that every website cherishes. 91 percent of total internet users are accessing it on mobile phones. If your website does not look or function properly on mobile, chances are, it will not attract return visitors.

Furthermore, due to Google’s mobile-first indexing algorithm, the quality and performance of the website on a mobile device are more crucial for rankings. Double-check your website on different mobile devices to ensure it functions flawlessly and loads quickly.

Multimedia and other interactive content engages visitors. Though the written content informs the visitor, it’s the interactive component that makes the page experience that much more dynamic. Google now indexes interactive content.

Though Google likely favors non-interactive content a bit more than that of the interactive variety, both are important nonetheless. Ideally, your interactive content will keep web surfers on the page for much longer, ultimately enhancing your customer conversion rate.

The long-tail keywords are the real fair playground on SERPs. Make sure your keyword strategy includes relevant long-tail keywords. Though long-tail keywords are low in volume, they have a better conversion rate. The entirety of your online footprint should contain long-tail keywords.

Keyword tools can help you pinpoint the long-tail keywords your target audience is most likely searching. If tools become too technical for you, your SEO experts can guide you in selecting the perfect long-tail keywords for your business.

With the rising popularity of smart home devices, voice search has become the next big thing in SEO. It’s like the extension of long-tail keywords. When someone can simply ask for something, why would they type? Users are asking for information, and if your website is not listening to the voice search queries, it is time to optimize it for listening.

After all, Perficient reports more than 55% of users to conduct a voice search when posing questions on a smartphone. When developing content, consider the phrases and terms people ask their voice assistants. You can use AI tools to create content optimised for voice searches. As an example, the words “near me” are commonly searched when conducting a voice search, so your web content should be optimized for those terms as well as other common voice search keywords.

The meta-information is like the gateway of your website from SERP, so it is essential to get it right. Google still relies on meta descriptions and meta titles. This information is pivotal to how Google displays search results, meaning it makes a meaningful difference in whether people will click your listing or not.

Read 15 more ways to make your website clickable in SERP

Both the meta title and meta description should accurately describe your content while containing keywords and keyphrases relevant to your industry, location, etc.

Images matter (Point 2) so does its optimization. Just compressing the image file size and setting its alignment right is not enough, image alt tag is equally crucial. The image alt tag describes what’s in the image. You can use this space to describe the image and how that compliments other content.

Implement keywords and key phrases to your image alt tag, and your image has done its part to steer traffic toward your site. Alt text boosts your SEO by enhancing relevancy signals, ultimately making it easier for Google to understand the image’s content and increasing the chances of a high ranking.

Broken links are frustrating for web surfers and also compromise SEO efforts. Invest the time to fix broken links, as it is an integral part of technical SEO, as well as your user experience. Google may penalize you for broken links too. Fixing broken links and updating links should done on regular basis as part of your content refresh.

Your would-be customers will venture to your competitors if they continuously find one or multiple broken links on your website. Broken links ruin your bounce rate metric.

Schema or structured data markup communicates to search engines that the content on your site is in a specific category or segment. The more accurate your schema is, the better your SERP results will be. This additional code makes it that much easier for search engines to identify the context of your online content, improving SEO visibility along with rich search outcomes.

Structured data markup will continue to increase in importance in 2024 as Google makes strides toward constructing an increasingly semantic web. If your business website is not using structured data at the moment, it is time to start implementing it to shine brightly in SERPs.

2024 is going to be a year for AI implementations by search engines, and you need to make your website AI-friendly. First, you need to treat AI not as an enemy but as a friend. It will help us utilize AI to its true potential.

Remember, AI doesn’t have any information about itself. It uses NLP, LLM, Neural Networks, and more such technologies to present information for any query. So to beat AI bots, we need to use AI too.

Related read: AI vs. Search Engine

You can use ChatGPT to get your SEO strategy streamlined quickly. There are other AI tools too which can help you with tasks like: 

• Keyword research
• Content optimization
• Natural language processing
• User experience optimization
• Image and video optimization
• Rank tracking and monitoring
• Voice search optimization
• Reporting

Use AI as a tool to complement your overall SEO strategy. Combining AI-powered insights with human expertise will ensure the best results in 2024.

Suggested Read: AI in SEO

Doing complete SEO with all or some of the abovementioned strategies will help boost your website’s visibility in 2024 and beyond. Practices like keyword research, on-page optimization, link building, and content creation have always been a cornerstone of ranking higher on search engines. Of course, it comes with nuances, and you need to consider multiple aspects, from finalizing keywords to the sites to create backlinks on. Feel free to ask us about details in the comments!

If you expand your digital marketing strategy beyond SEO check this digital marketing guide we created for small businesses.

To stand out in the crowded digital landscape, you not only need to Complete SEO but also do it GOOD. Every practice needs to be backed by a solid strategy and data. Invincible Digital’s SEO is driven by the same approach. We tailor strategies to meet your unique needs, increasing organic traffic, engagement, and conversions. Our aim is to turn your website into a magnet that attracts the right audience and grows your brand with comprehensive SEO. Experience the power of Complete SEO and witness your digital footprint expand.