Shield Lubricants | Invincible Digital

Lubricant Manufacturer And Supplier

We Helped to Kuwait’s Lubricant Manufacturing Company Emerge as a Brand and Expand Their Business!

Background

When this client first approached us, they wanted to expand and, we were able to identify five main problem areas:

Issues were:

Lack of Relevant Information on Website
Products not Listed Properly
No Branding
Un-optimized Content and Lots of Broken Links
Low User Engagement

After understanding the issues, we discussed several strategies and created a solid plan of action to resolve these problems.

Key Metrics

To create a strong brand identity

To increase User engagement

Streamlining products and content

To generate relevant traffic

OUR STRATEGY

Content Creation Strategy

Keyword Research: We made a list of the most relevant keywords for lubricant manufacture and supplier for extensive local and worldwide reach. This increased our ranking on global domains. And we started generating traffic from around the globe from the first month. (As you can see in the image)
Competitor Analysis: After rigorous competitor analysis, we optimized the website to beat them in rankings.
Content Optimization: We optimized keywords consistency in content for maximum search ability.
Content Promotion: We further pushed our social media efforts for increased visibility of products.

Website UI Transformation

Client asked us to completely transform the User interface of the website.

Earlier the website’s content was not optimized and was ranking for irrelevant keywords. So, we did some keyword research and shortlisted relevant B2B and industry oriented keywords as it was our target market.

We added content and optimized it according to the new keywords, for:

Information rich website
Reduced the bounce rate

Product Page

After doing some research and competitor analysis, we discussed with the client and decided to go with the Black and Yellow theme for the website, logo as well as brand identity.

YELLOW- For optimism, energy

BLACK – For formality, luxury, and power

It resolved branding issue
Website now had relevent information
Products are listed on website more systematicaly

On Page Optimization

We continued to optimize the title, description, headings and other required ON PAGE changes.
After optimizing whole website content, we worked on detailing of content and interlinking.
We fixed all broken links issue.
Once our keywords started getting good traction on Google, we maximized our On-page efforts.

And we started seeing some positive results!

Traffic on November 2019

Traffic on February 2020

Now we are generating 2k monthly Traffic

Our blogs are getting excellent impression and clicks

Results

In October 2019, Shield Lubricants Started SEO campaign with Invincible Digital Pvt Ltd.

Since working together, shield has experienced incredible growth in numerous areas. was able to maintain existing organic rankings and traffic and helped continue to grow throughout the duration of the campaign. Comparing the growth from November 2019 to February 2020.

Shield’s keywords have grown 77% from November 2019 to February 2020. When comparing first page keywords, there was an increase of 60% with 55 keywords.

Targeted Keywords

From April 2019 to April 2021

Not Ranking ➝ 1st Position

"Lubricant Oil"

2400 searches per month

November 2019 = not ranking
February 2020 = 90th position
May 2021 = 9th position

Not Ranking ➝ 1st Position

“Compressor Oil”

4400 searches per month

November 2019 = not ranking
February 2020 = 95th position
May 2021 = 8th position

Future Plan

More research for better articles.
Make Shield Lubricants Global Leader in Oil and Lubricant Industry.