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Poke Sushi Bowl

How Poke Sushi Bowl Increased Users on Their Website by 113%

Poke Sushi Bowl Logo

Poke Sushi Bowl is a Hawaiin-inspired Japanese food restaurant chain serving multiple cities in Virginia.

Apart from being tasty, their recipes are a great source of protein and Omega 3s. People can make their own sushi bowl by choosing their choice of base, protein, mix-ins, sauces, and top-offs.

Issues found:

When this client contacted us, we first looked into the issues on the website, which are as follows:

  1. Un-optimized Content
  2. Low-Quality Backlinks
  3. Low Organic Growth/ Low Revenue
113%

113%

Increase in Users (sitewide)

40%

40%

Increase in Ranking Keywords

65%

65%

Increase in First Page Keywords

Key Metrics

  • To increase local organic traffic and keyword rankings in Charlottesville VA, United states.
  • To increase leads through social media channel.

Our Approach

The website was struggling with low traffic and low revenue in the USA. After the client consulted us to expand its business with SEO, we first understood all the major problems and then created an SEO-friendly strategy to rank their keywords and increase user engagement.

Our SEO Strategy to Engage More Traffic:

  • We first went through a detailed audit of the website, in which we looked into each aspect like page load speed, internal linking, duplicate content, on-page details, and keyword optimization.
  • We optimized the Title, Description headings along with keywords as per the new SEO rules.
  • We worked to improve its page load speed, which is acceptable for desktop and mobile.
SEO Strategy to Engage More Traffic- Poke Sushi Bowl
  • We replaced the old content with new content that includes the right keyword placements in it and also added Long tail keywords. We also removed duplicate content.
  • We then started creating quality backlinks.

Results

We started seeing some positive results!

1. Social Media Visibility

For a niche like this, we also get leads and referral traffic from some social media platforms. We worked towards making their social media game strong to have a genuine presence/visibility. This ultimately increased website traffic and generate better leads.

1. Quality Backlinks

We created quality backlinks from high DA sites regularly after that we saw more positive results. And we also created general and informative blog topics to provide exact information to users.

Targeted Keywords

From September 2020 to July 2021

Not Ranking ➝ 1st Position

Not Ranking ➝ 1st Position

“Poke Sushi Bowl”

“Sushi Poke Bowl”

3.6k searches per month

September 2020 = Not Ranking
July 2021 – 1st Position

1k searches per month

September 2020 – Not Ranking
July 2021- 1st Position

Targeted Keywords

From January 2020 to July 2021

Not Ranking ➝ 1st Position

“Poke Sushi Bowl”

3.6k searches per month

September 2020 = Not Ranking
July 2021 – 1st Position

Not Ranking ➝ 1st Position

“Sushi Poke Bowl”

1k searches per month

September 2020 – Not Ranking
July 2021- 1st Position

Analytics

113%

Increase in Users (sitewide)

118%

Increase in New Users (sitewide)

120%

Increase in Sessions (sitewide)

Next Steps

Our next objective is to generate more leads to our client and rank #1 remaining keywords on Google.

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