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HOLLOW TREE’S RESORT

MORE THAN JUST A MENTAWAI SURF RESORT

Background

Hollow Tree’s Resort is a surf resort located right in front of the best right-handed waves in Mentawai Islands, Indonesia. As its tagline says, “More than just a Mentawai surf resort” it has four small villas with two bedrooms each and one luxury four-bedroom villa with all the accommodations. With all the facilities it completes the epic experience & makes the resort a couple/family-friendly destination. 

When the Client first approached us, we were able to identify some issues where improvements were needed.

28%

28%

Increase in Users (sitewide)

75%

75%

Increase in Ranking Keywords

90%

90%

Increase in First Page Keywords

Key Metrics

  • To increase organic traffic and keyword rankings
  • To add missing content and create a content strategy
  • To build effective back-links

Approach

Our SEO team did the full audit of the website and understood all the issues. We advised our client to go for content and SEO strategy first.

We found out the on-page issues and inconsistency in content like unstructured headings, keyword negligence, etc. We changed the site’s on-page and content with high searched volume keywords. We started optimizing category pages as well as creating useful, content-driven resource pages for the site related to high searched volume keywords or LSI. Then proceeded to keyword optimization in  October 2019.

Result

After the on-page changes, we started seeing positive results. HTs Resort’s users increased by 78.89%, and new users by 78.37% from October 2019 to May 2021. After the content and keyword optimization, user engagement, as well as lead generate started increasing. As a result, there is a 61.99% change in Hollow Tree’s Resort’s leads. Our interesting and informative blogs increased traffic. Quality backlinks from high DA sites gave us more positive results, our targeted keywords started to rank on the first page of SERP.

Targeted Keywords

From April 2019 to April 2021

Not Ranking ➝ 1st Position

Not Ranking ➝ 1st Position

“all inclusive surf resort mentawai”

“surfing mentawai islands”

20 searches per month

October 2019 = not ranking
October 2020 = 4th position
May 2021 = 1st position

100 searches per month

October 2019 = not ranking
October 2020 = 2nd position
May 2021 = 1st position

Analytics

27.99%

27.99%

Increase in Users (sitewide)

25.86%

25.86%

Increase in New Users (sitewide)

16.86%

16.86%

Increase in Sessions (sitewide)

Next Steps

Our next objective is to generate more leads to our client and rank #1 remaining keywords on Google.

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