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How Eurotech Australia Increased Users on Their Website by 30.77%

Background

Eurotech Australia has been a signage accessories supplier in Australia since 2008. Its main motive is to empower sign makers by providing the best deals on signage materials, accessories, tools and equipment.

When the client first approached us, these are the issues that we found:

  • Missing Tags and Descriptions
  • Duplicate Content
  • Keyword Inconsistency
  • Low Quality Backlinks
13.74%

13.74%

Increase in New Users
(sitewide)

20%

20%

Increase in Ranking Keywords

10%

10%

Increase in First Page Keywords

Key Metrics

  • To increase organic traffic, keyword rankings, and also revenue Australia wide.
  • To structure the content of the website according to the header tags- H1, H2, and so on.

Approach

Eurotech Australia consulted us to expand its business with SEO. We first understood all the major problems and created a strategy to improve the keywords rankings on Google and then increase user engagement. The strategy that our team approached:

Our SEO Strategy to Engage More Traffic

  • We worked on improving the page load speed.
  • We optimized the Title, Description, Headings according to the keywords Google’s algorithms.
  • Improved the internal linking.

Off Page Strategy

  • Creating high quality backlinks
  • Social sharing
  • Directory submissions
  • Toxic link remove
  • Video marketing

Content Strategy

  • Content Optimization with keyword consistency.
  • Removed duplicate content wherever possible
  • Writing relevant content targeted through which we can target the sign making industry.

Results that speak for itself - June 2021

We started seeing some positive results!

1. Generate Leads

We generate quality traffic from top sites and engage 3036 organic users to our client in a Quarter. After a few months, clients start getting more queries or B2B sales leads and also increase revenue by 45%.

2. Resolving Technical Issues

When the website came to us, the rankings and traffic started going down. There were certain technical issues on the website that took a lot of time to fix. And then when the issues were fixed, the traffic and rankings again started going up.

3. Quality Backlinks

We created quality backlinks from high DA sites regularly after that we see more positive results.

Analytics

13.74%

13.74%

Increase in New Users
(sitewide)

-15.41%

-15.41%

Low Bounce Rate
(sitewide)

30.65%

30.65%

Increase in Sessions
(sitewide)

Next Steps

Our next step is to rank the remaining keywords on the top and generate more leads for our client.

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