Search Engine Optimization
The client’s business category is already competitive and it has been in the market for a long time. It has its own brand value, so whatever we were going to do must not make the client look bad.
How Chameleon Glass Increased Users on Their Website by 24.22%
USA’s Glass Pipes Manufacturer and E-Seller, Wants to Expand its Customer Base with SEO
24.22%
Increase in Users (sitewide)
40%
Increase in Ranking Keywords
65%
Increase in First Page Keywords
Key Metrics
Approach
Before this client contacted us, he was struggling with low traffic and low revenue from his website in the USA. To expand its business with SEO, our team was able to find these main problems:
- Low-Quality Backlinks
- Un-optimized Content
- Missing Product Categories
- Low Organic Growth/ Low Revenue
After we understood all the major problems, we created an SEO friendly strategy to rank their keywords first on Google and increase user engagement.
Our SEO Strategy to Engage More Traffic:
1. Initial Report:
After a thorough analysis of the major issues, we sent a detailed report to the client, asking for permission to make necessary changes to the website. In the report, we pointed out some secondary issues as well, like missing alt attributes for the images, etc.
2. Keyword Research:
We suggested close to 50 keywords, out of which the client selected 25. Almost all the keywords were ranking at zero when we started to work on this project.
3. Landing Pages:
Since it’s an E-commerce website, it is quite tricky to decide on the landing pages. We could not directly aim at the end product page, as when out of stock, it may have a negative impact. It was important that we chose product category pages. For some keywords, category pages were already there, but for some, we created new category pages for similar target keywords.
4. Competitor Analysis:
Now we know our keywords and respective landing pages, we analyzed websites that were consistently ranked on top. Noting down the key points, we moved on to make changes to our website.
5. On-page Optimization:
In the month of October, we started making changes to the website according to Google’s norms and SEO rules. The client has given us a window of 3 months to show ranking improvements. And we managed to get the rankings, even if not on the first page for all the keywords, with our on-point on-page strategy. Pages were poorly optimized, so we proceeded with the changes:
- We optimized the page title keeping it between 55-60 characters.
- When it comes to page description, relevancy is the key. So, we made changes that were descriptive enough to tell what the page is about, under the character limits.
- We added the required alt tags to the images.
- We removed unnecessary interlinking and added some wherever required.
- At a later stage, we also removed redirects that were proving toxic for the website.
6. Content Strategy:
- We did not stop there. We got our content team to write compelling blogs on engaging topics. Our goal was to bring in more traffic to the website through effective content design & marketing.
- Our content writers never failed to keep up with current trends like a pumpkin post on Halloween, Canna cookies post on Christmas, or on safety during this ongoing pandemic. With time, we got even more aggressive with our content strategy.
7. Social Media Presence:
- Once we started seeing some positive results, we got proactive with our social media approach.
- We focused more on improving its brand value.
Results
We started seeing some positive results!
1. Social Media Visibility
We also get leads and referral traffic from some social media platforms. It is a good platform to increase site traffic into genuine leads after this client appreciates our dedication work on their project.
2. Quality Backlinks
We are getting blogs written with intended backlinks for few keywords. We are making as many citations as possible to the relevant sites, making sure they are not counted as spam. We focus on creating high quality backlinks.
Targeted Keywords
From November 2019 to February 2021
Not Ranking ➝ 4th Position
Not Ranking ➝ 6th Position
“color changing glass pipes”
“handmade bong”
720 searches per month
November 2019 = not ranking
February 2021 = 4th position
720 searches per month
November 2019 = not ranking
February 2021 = 6th position
Targeted Keywords
From November 2019 to February 2021
Not Ranking ➝ 4th Position
“color changing glass pipes”
720 searches per month
November 2019 = not ranking
February 2021 = 4th position
Not Ranking ➝ 6th Position
“handmade bong”
720 searches per month
November 2019 = not ranking
February 2021 = 6th position
Analytics
24.22%
Increase in Users (sitewide)
23.58%
Increase in New Users (sitewide)
23.90%
Increase in Sessions (sitewide)
Next Steps
As the client has added more keywords to the list, we have started working on the strategies and implementing them ASAP to help our client get more leads. Since, Chameleon Glass is a handmade glass pipe manufacturer, it wants itself to promote like that. Hence, we are also working on making it a brand that specializes in handmade glass pipes across the USA.
