Google’s Performance Max campaign: the shiny new toy in the world of digital advertising. They’ve been pushing it like it’s the Holy Grail of campaigns—promising results so good, they might as well be handing out unicorns. But is it too good to be true? Based on our experience, we’re leaning towards a resounding yes. Let’s spill the tea. The Setup: A Tale of High Hopes Picture this: we’re running a standard search campaign for a client in the U.S. Things are… okay-ish. Leads are trickling in, but nothing to write home about. Enter Performance Max—a campaign......
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It is becoming increasingly difficult for businesses to stand out online as new ones are emerging every day, leading to more competition for consumer attention. As a result, many companies are relying on social media to connect with their target audience and influence them to make purchases. Wanna know how your business can stand out from the crowd? Here are: 6 Secrets to Scroll-Stopping Ads In the never-ending stream of social media content, how do you make your ad stand out? How do you convince someone to stop scrolling and actually engage with what you......
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Unless you’ve been living under a rock, you’d agree that every business needs a stringent online presence to thrive in today’s competitive marketplace. Traditional marketing just won’t cut it anymore; everyone is going for digital marketing, and so should you. Your future leads, customers, and clients are all online, browsing, researching, and making purchasing decisions. Without effective digital marketing plans, you won’t be able to reach them. To help you ease your digital marketing journey and reach business goals we’ve created this guide. This will help you find, connect, and engage with your audience, and ultimately......
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In today’s digital age, small business advertising faces a paradox—unprecedented opportunities to reach a vast audience alongside the challenges of standing out in the crowded online marketplace....
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Facebook advertising can be complicated, but it's also really good at finding people who might be interested in your business. However, those who have tried it themselves understand that it is a cost-effective and efficient way to grow their business....
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Facebook advertising can be complicated, but it's also really good at finding people who might be interested in your business. However, those who have tried it themselves understand that it is a cost-effective and efficient way to grow their business....
Continue Reading