POOL BUILDERS
When the Client first approached us, we were able to identify some issues where improvements were needed.
Issues were:
Pool building is a competitive business, therefore working on the content and overall SEO strategy was our priority. The builder was not getting any leads, so we had to do something fast.
Increase in Users (sitewide)
Increase in Ranking Keywords
Increase in First Page Keywords
First, we did the full audit of the website and understood all the aspects of the issues and advised our client that we should go for content and SEO strategy first, later on, we would change the website user interface.
We found out the inconsistency in content like – Insufficient information, unstructured headings, keyword negligence, etc.
Our team then proceeded to write new content for each page in December 2019. As soon as the content was completed, we replace the old content with the new one.
We resolved the issues which are very common with any website like (Optimized Page loading speed and HTML tags).
We then charted out the 6-month content plan.
Our goal was to help our client get more leads and win the top spot in Google search ranking.
Our SEO team began to do more research for the content, and our writers began to create more relevant content and articles for website, and in the end of JANURARY 2020, we began our OFF PAGE OPTIMIZATION (BACKLINKING & CONTENT SHARING). We didn’t do OFF page earlier, because the content was totally new, and GOOGLE BOT wasn’t paying much attention to it.
Generally, a new content takes 1 to 2 months in full indexing and decent attention from Google. It also depends on how strong the content of the website is.
Client asked us to completely transform the User interface of the website.
We started seeing some positive outcomes, and our keywords being indexed in Google’s database.
Results that speak for itself - June 2021
Traffic Comparison (Jan-Mar 2021) To (April-June 2021)
Traffic Sky-Rocketed and This Led to Many Valuable Leads
Custom Pool Pros has experienced incredible growth in New Jersey. Comparing half-year growth from January 2021 to June 2021, Custom Pool Pors’s keywords have grown 64% from January 2021 to June 2021. When comparing first page keywords, there was an increase of 59% from January 2021 with 30 keywords to June 2021 with 51 keywords.
From January 2021 to June 2021
“Pool Builders NJ”
“Gunite Pool NJ”
June 2020 = not ranking
June 2021 = 9th position
June 2020 = not ranking
June 2021 = 5th position
From January 2021 to June 2021
“Pool Builders NJ”
June 2020 = not ranking
June 2021 = 9th position
“Gunite Pool NJ”
June 2020 = not ranking
June 2021 = 5th position
Increase in Users (sitewide)
Increase in New Users (sitewide)
Increase in Sessions (sitewide)
